Wining
Wives
By Sanjay Chaturvedi
Wives are key decision makers, as
far as purchasing homes are concerned. Study conducted by
Accommodation Times Education and Research Foundation reveals vital
fact about the key decision making process, while selecting homes.
Out of 100, almost 83 properties were finalised by wives and rest by
friends.
A deep influence on social living of a married
man comes from his spouse. To please her and make their relationship
strong, men like to leave the decision to their wives to finalise
the property purchase.
In Mumbai, out of 413 flat purchase transactions,
344 deals were finalised only after wives opted for them. Rest were
influenced by the friends and relatives living in that area. (*Taken
up examples for study)
Main areas, where wives have their valuable
opinion while finalizing the deals were : ambience and space in
kitchen, utility area, door, main entrance to the building, nearby
market place, schools and social infrastructure.
Same is the case with Delhi, where 230 flats were
taken up for study. Almost 80 percent of them were decided by the
better halfs. They also influence on their home loan lending
institute.
In Ahmedabad and Chennai, although the cases were
odd in nature, they approved the theory of decision making while
purchasing a property.
Wives were influenced by the budget restrictions
imposed by their husbands, but these cases were almost negligible in
all the Cities.
Working wives were not very much involved in
decision making, but at the same time they enhanced the budget to
purchase a quality construction property.
Most of the homes were searched by the wives in
Delhi, while Mumbai wives were not keen on searching their dream
homes. Upgradation, family dispute and desire for bigger
accommodation were the main motive behind the buying of flats.
Romantic interior decoration is also attracting
the young couples while purchasing new accommodation. Here also
wives decide about the particular shade of paint, furniture and
artifacts.
Keeping the mood and personality the woman has,
interior decorators also putting all their efforts to please his
clients and their moods..
It is now not the men but the power of woman who
is behind all the success of his man. To put it in a nutshell, men
are putting everything in the game to please their wives, and the
market all set for winning wives.
