Festivals an auspicious occasion for a real estate investment

By Nawaz Sayyed

Indian society considers festivals as an auspicious occasion for buying Houses. Since Indians are sentimental buyers they connect everything with their belief or whether its marriages whose date is decided by the priest, traveling dominated by sunsign, home décor dominated by Vastu then how can Home buying the most important purchase of one’s life will be kept apart from this day. Diwali holds special Importance for Real Estate Industry as many customers shortlist properties months in advance but they wait for Diwali to close their deal. On this auspicious occasion Soham Group with one of its kind projects will change the skylines of Thane. The Company has strict rational pricing Strategy which is justified by the quality of the Project which they build hence providing value for money to the customer. Diwali season increases the number of buyers, who want to have the satisfaction of at least getting possession of their dream homes on this day. Even though there is fewer booms in the real-estate sector as compared to last year’s Diwali.
Since the buying sentiments are at its peak, many developers come out to encash them with various freebies like Modular Kitchen, discounts, gold coins etc. Every Year Major Buying happens on festive times of Akshay Tritiya, Diwali etc. “ The period from Dussehra till Diwali is considered auspicious, which is why we see an increase in the number of buyers closing the deal. Buyers wait for a favourable period for booking, which is why this increases,” says Mr. Manoj Asrani, marketing and brand manager of Soham Group. Buyers demand value for money. If the project is valuable and has amenities, they are ready to shell more, say developers. “We have seen 20 percent rise in the number of customers finalizing deal this season,” Asrani added. A lot of home-seekers prefer to wait and close the deal on an auspicious day of Diwali or Dashera. Realtors are enthusiastically looking at the coming festival season with great hopes. People show special interest in purchasing a house on this auspicious occasion. Huge investments are expected in real- estate where people book plots and houses of their choice on this day. Festivals are an auspicious occasions as the entire family converges to celebrate. What could be a better option than buying a new property for the family on this auspicious occasion!