Launches its first collection ‘Quintessential Bengal’

By Nawaz Sayyed
Mumbai, September 17: AIZA, the furniture accessories brand, launched its first collection exclusively in Mumbai. AIZA’s collections starting with this one are inspired by iconic Indian elements that have stood the test of time. Our creations are a modern interpretation of our quintessential Indian-ness.
Commenting on the brand, Ipsita Johri, Founder of AIZA Designs says “Aiza believes that India is many countries in one country – this allows me to have a vast portfolio; every state has its own culture, and its own style of living. Eg. People in some parts at their pace of life would prefer to have furniture designed to maximize comfort. In some other parts they would want more functional kind of furniture, for smaller spaces. Yet some parts may believe in simplicity. No pomp, yet very artistic, rich and beautiful. Bengal is about its artistic finesse, artist, fabric of living woven around Tagore, and famous British architecture.”
“If we look at the history and mythology of India, everything that we have done or made has been befitting Gods or Kings. We have always believed in handcrafting. It will not be perfect, but the beauty lies in the imperfection.”
AIZA’s first collection is called Quintessential Bengal. It is a tribute to great Bengal. It is quintessentially colonial yet contemporary. This collection represents the familiar images of Bengal, and more especially of Kolkata. Says Ipsita Johri, “the USP of my collections, as with the ethos of AIZA is that this is a unique concept and that is why none of my designs will be found anywhere else. Its premium-ness comes because of this exclusivity. Each product is hand crafted, hand painted, and not machine-created.”