Nirmal Lifestyle enters into a strategic partnership with IAAF

By Nawaz Sayyed
Company to focus on providing a sports and fitness oriented housing in India

Mumbai, 4th July: Nirmal Lifestyle, one of India’s leading real estate companies, has inked a 10-year licensing deal with International Association of Athlets Fedrations (IAAF), the governing body for athletics worldwide, to develop athletics in India and encourage greater participation in the sport.
An exclusive licensing agreement to this effect was signed by Dharmesh Jain, Chairman and MD, Nirmal Lifestyle, Elio Locatelli, IAAF member services director, Papa Diackm, Marketing
Advisor, IAAF on 4th July,2011 in the presence of Mike Powell, holder of the long jump world record.
Nirmal Lifestyle will have an exclusive right to use IAAF and trademark for development of IAAF certified training facilities, academies and clubs in the country. IAAF shall be providing technical and professional expertise, consultation, coaching and necessary training for establishing and running world class athletics infrastructure by way of designs, plans, specifications and technical inputs.
Nirmal Lifestyle will build the infrastructure (Training Academy) as per IAAF standards and IAAF through its development program will send coaches, lecturers and ambassador athletes like mike Powell to train young promising athletes. This will not only contribute in improving sporting Performances in India But will also Positively Impact India’s position on the sports stage globally.
Nirmal Lifestyle and IAAF will jointly work towards spreading awareness about athletics in India. Speaking on the occasion, Mr. Dharmesh Jain, Chairman and MD, Nirmal Lifestyle, said,
“IAAF is the sole and leading authority for athletics around the world with more than 212 Member Federations affiliated, and we are truly honored to have partnered with them in our endeavor to uplift standards of athletics in India. This is for the first time that a real estate company has taken a lead in creating and providing world-class sports facilities and infrastructures to communities which will help cultivate healthy lifestyle across the country.”
Mike Powell, Ambassador, IAAF, said “India is an emerging country in sports that requires nurturing and development at grass-root performance level. The IAAF- Nirmal Lifestyle intitiative will contribute towards improving the overall strength of athletics.”