Value Buying Is Back In Business

These days, realty buyers are mainly looking at the sub-Rs 40 lakh category and it is the 2BHK which has emerged as the favored format for buyers in these times. Developers also feel that the current hot-selling flavour of the market is apartments ranging between Rs 25 to Rs 40 lakh. According to Mr. Rajeev Talwar, group executive director, DLF, it is primarily the 2 and 3 BHKs which are finding buyers at the sub-40 lakh category. But according to a Unitech spokesperson, it is the sub-30 lakh category that is faring well in these times. “We have sold flats in Noida, Gurgaon, Chennai, Mohali, Kolkata and Hyderabad in this range. It’s mainly the 2 and 3 BHK with sizes ranging from 800-1,000 sq ft respectively. In fact, in the first six months of this year, we have sold over 8 million sq ft of apartments, out of which 40% is in the price range of sub-Rs 30 lakh,” the Unitech official said. Others say that a combination offered with a study space is working out as an appealing factor. Ms Rita Dixit, executive director, Jaypee Greens, says, “Options in the range of Rs 25-Rs 40 lakh are gathering momentum. Apartments which offer 2 and 3BHK with study space work out well. These typically range from 1,050-1,400 sq ft. Our projects offering such options, such as Classic and Kosmos, are bringing in good business.”