Real Estate Marketing and Brand Management

Training workshop on
Real Estate Marketing and Brand Management
Knowledge Series VI
Mumbai, 27th September 2005 at The Orchid, W.E. Highway. Vile Parle (E), Mumbai.
To profess excellence in real estate marketing, Accommodation Times Institute of Real Estate Management had organised a workshop on “ REAL ESTATE MARKETING AND BRAND MANAGEMENT”.
The workshop was having two sessions on the subject. First session was on Marketing Techniques, management and brand management including Personality Development and CRM. Ms. Sheetal Shetty, Corporate Trainer gave presentation on personality development highlighting nuances of dressing habits and its impact, presentation skills and customer behavior. She also discussed CRM and management ideas to retain the customers.
Prof C Bhattacharya, Associative with ITM Business School gave wonderful presentation with A/V, various aspects of Customer satisfaction, levels of customer services and retention of customers.
Prof Sudarshan, famous corporate trainer, described marketing plans, promotions and touched topics related with CRM and presentation skills.
At Hotel Orchid, Vile Parle E, Mumbai, the workshop was attended by 63 delegates from builders’ offices, real estate professionals and consultants. The workshop was sponsored by Accord Land Development P Ltd.
In the Second Session, Mr. Sandeep Sadh revealed the methods and advantage of internet marketing. He gave examples of his web presence www.mumbaipropertyexchange.com where he gave a perfect method to capture the international market and attracting NRIs.
Mr. Pankaj Kapoor, of Liases Foras, highlighted skills and method for marketing surveys and research. He also demonstrated his work carried over for yesteryears and practical difficulties faced to gather data.
Mr. Ajay Jain, Director Goel Ganga Group and International Trainer for Junior Chamber International, gave mind opening presentation on market expansion. He cited many cases of builders who have sold their projects most effectively in other cities and overseas.
The CDs of the workshop can be ordered from  Accommodation Times Institute of Real Estate Management, Anmol 1st lane, 7th Road, Santacruz (E), Mumbai. – 400055 Ph : 26173827 / 55703470 / 26114221. 
Draw your cheque for Rs. 2,500/- INR in the name of Accommodation Times Institute of Real Estate Management at Mumbai.